In February 2011, Diageo agreed to acquire the Turkish liquor company Mey Icki for US$2.1 billion. In 2003, Diageo signed a joint venture with tequila brand Jose Cuervo to buy Don Julio Tequila, selling Jose Cuervo a 50 per cent stake for US$100 million. In 2002, Diageo sold the Burger King fast food restaurant chain to a consortium led by US firm Texas Pacific for US$1.5 billion. In 2001, Diageo acquired the Seagram's spirits and wine businesses. In 2000, Diageo sold Pillsbury to General Mills. In 1998, Diageo sold Dewar's scotch whisky to Bacardi.
ĭiageo sold Bombay Sapphire gin to Bacardi in 1997. Shares in Diageo began trading on the London Stock Exchange on 17 December 1997. Anthony Greener was the first executive chairman. Its creation was driven by the executives Anthony Greener and Philip Yea at Guinness, along with George Bull and John McGrath of Grand Metropolitan. History ĭiageo was formed in 1997 from the merger of Guinness plc and Grand Metropolitan. The name is composed of the Latin word diēs, meaning "day", and the Greek root geo-, meaning "world" and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". It has a secondary listing on the New York Stock Exchange.ĭiageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. Its leading brands include Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin.ĭiageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index.
Distilleries owned by Diageo produce 40% of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Vat 69. It is a major distributor of Scotch whisky and other spirits. It operates from 132 sites around the world. Diageo plc ( / d i ˈ æ dʒ i oʊ/ dee- AJ-ee-oh) is a British multinational alcoholic beverage company, with its headquarters in London, England.
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